Geena Davis Institute on Gender in Media | Painted Clothes

The Geena Davis Institute on Gender in Media, founded in 2004 by actress Geena Davis, is a research-based organization that aims to promote gender equality in the entertainment industry. The institute uses data-driven research to advocate for increased representation and diversity in media, with a focus on women and girls. According to a 2020 study, women make up only 34% of speaking characters in films, highlighting the need for greater representation. The institute has partnered with major studios and networks, including Disney and Netflix, to provide research and consulting services. With a vibe score of 8, the institute has become a leading voice in the conversation around gender equality in media. As the institute continues to push for change, it will be interesting to see how the entertainment industry responds to its efforts, particularly in the next 5 years.